OUR STORY

WE ARE NORMOU


We are an e-tailer dedicated to curating eco-friendly and ethically-made fashion brands so that you can leave fast fashion behind and start shopping consciously without compromising your personal style or your bank account.

Shopping Normou is about discovery – an eclectic journey beyond fashion’s seasonal rules – allowing consumers to express their sustainability and individuality through timeless and creative style.

OUR CRITERIA

ORGANIC TEXTILES
    RECYCLED FABRICS
 FAIR TRADE & WAGES
    CRUELTY-FREE
LOCALLY MADE
     UP-CYCLED

Normou is a retailer of honest, ethical, and slow fashion. To us, quality clothing is made from a place of consciousness, thoughtful designs and ethical craftsmanship.

The definition of sustainability to us governs what we sell and consists of identifying with environmentally conscious textiles, organic, dead stock fabric, up-cycled, fair trade & wages, local businesses, and cruelty-free. 

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THE NEW NORMAL

Our mission aims to make eco-friendly and ethically made fashion the new normal. Hence the word 'Normou'. We aim to offer a unique educational experience through our editorials, promoting independent designers and brands at prices we can afford. 

OUR VALUES

SOCIAL AND ENVIRONMENTAL WELL-BEING ARE AT OUR CORE

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01

PLANET

 We care for our planet and hold nature close to our hearts. We solely work with environmentally conscious brands that are demanding change from the Fashion industry. We research each brand on our platform and properly vet them for their sustainable practices, to deliver you an easy eco-conscious shopping experience. 

02

PEOPLE

We stand up for human rights. Millions of human beings in the garment industry make less than 0.50 cents per hour and work in dangerous workplaces. We support the brands who hire artisans and local communities, pay living wages, and create a safe environment for their workers. 

03

ACCESSIBILITY

Sustainability has grown to be synonymous with luxury. We want to make slow fashion more accessible to women everywhere who are looking to make a conscious effort through their wardrobes. This is why we are curating a wide selection of well-priced eco-friendly brands, archive sales, thrifted vintage finds, and secondhand fashion pieces. 

CONTACT US


Please feel free to contact us at info@normou.com and we will be happy to assist you.