OUR STORY

WE ARE NORMOU

We are an e-tailer dedicated to curating eco-friendly and ethically-made fashion brands so that you can leave fast fashion behind and start shopping consciously without compromising your personal style or your bank account.

Shopping Normou is about discovery – an eclectic journey beyond fashion’s seasonal rules – allowing consumers to express their sustainability and individuality through timeless and creative style.

Product image

THE NEW NORMAL

A.K.A. NORMOU

Our mission aims to make eco-friendly and ethically made fashion the new normal. Hence the word 'Normou'. We aim to offer a unique educational experience through our editorials, promoting independent designers and brands at prices we can afford. 

BEHIND THE BRAND

OUR TEAM  

Sofia Borges de Diaz (right) founded Normou in 2019 when she found herself struggling to break up with fast fashion and lead a more conscious life. The primary challenges she encountered were finding brands that not only matched her personal style, but that also didn't break the bank. 

Blending her passion for technology, environmentalism, and fashion, Normou was born as a digital destination with the mission to make sustainable fashion more accessible for other women like herself. 

In the summer of 2020, Victoria Garcia (left) joined Normou as the founder of Normou Vintage + Fashion Director. Victoria is known for her impeccable eye for vintage clothing. Having styled celebrities in NYC and worked with companies like The RealReal, Victoria curates and spearheads our fashion curation & vintage department. 

Normou Team and Founders Sofia Borges and Victoria Garcia
Section

OUR VALUES

SOCIAL AND ENVIRONMENTAL WELL-BEING ARE EMBEDDED IN EVERYTHING WE DO

Video thumbnail

01

PLANET

 We care for our planet and hold nature close to our hearts. We solely work with environmentally conscious brands that are demanding change from the Fashion industry. We research each brand on our platform and properly vet them for their sustainable practices, to deliver you an easy eco-conscious shopping experience. 

02

PEOPLE

We stand up for human rights. Millions of human beings in the garment industry make less than 0.50 cents per hour and work in dangerous workplaces. We support the brands who hire artisans and local communities, pay living wages, and create a safe environment for their workers. 

03

ACCESSIBILITY

Sustainability has grown to be synonymous with luxury. We want to make slow fashion more accessible to women everywhere who are looking to make a conscious effort through their wardrobes. This is why we are curating a wide selection of well-priced eco-friendly brands, archive sales, thrifted vintage finds, and secondhand fashion pieces. 

OUR CRITERIA

ORGANIC TEXTILES
RECYCLED FABRICS
FAIR TRADE & WAGES
CRUELTY-FREE
LOCALLY MADE
UP-CYCLED


Normou is a retailer of honest, ethical, and slow fashion. To us, quality clothing is made from a place of consciousness, thoughtful designs and ethical craftsmanship.

The definition of sustainability to us governs what we sell and consists of identifying with environmentally conscious textiles, organic, dead stock fabric, up-cycled, fair trade & wages, local businesses, and cruelty-free. 

Founder image

CONTACT US


Please feel free to contact us at info@normou.com and we will be happy to assist you.