Articles

Red leather and black satin find their home in Myriam’s closet in Miami, FL. Excitingly she reaches for a delicate black blazer and proudly holds up its label, which reads, "El Encanto, La Habana." With the warmth that only a grandmother can possess, she tells us how she bought this piece of outerwear in Havana, Cuba, as a young woman. "A classic black blazer is something you can always keep and cherish," shared Myriam. Cherish, she has; not only was this 50 + year old wardrobe staple in perfect condition, but the nostalgia of a pre-revolution Cuba was felt in...

WRITTEN BY: Agustina Goldbaum Amid a global pandemic, people look to heal together and connect once again. This longing for positive change has recently sparked a passion for issues around race and justice. When this passion converges with an age of misinformation, true allyship gets called into question, especially in the sustainable fashion realm.  We look to movers and shakers in sustainability, like Reza Cristián, founder and editor-in-chief of SUSTAIN the Mag, to shine their unique light on today's hot topics in sustainability, but also recapture the simplicity of an eco-conscious lifestyle and celebrate the fun in giving a damn.  Now celebrating SUSTAIN's...

The BLM Movement has ignited more conversations surrounding Environmental Justice and we want to take the opportunity to spread more awareness on this issue Environmental Justice is where environmentalism and social justice meet. The common ground between our climate and our society can be unveiled when you take a closer look at how marginalized communities are affected by the adverse affects of our environment. In the next few posts, we will highlight what is known as Intersectional Environmentalism and why it is important for every environmentalist to be anti-racist. ⁣ Normou originally began as a mission to create a platform for clothing that was...

We want to highlight the small businesses that are a part of Normou. Each and every brand on our platform is a small and sustainable fashion brand, mostly of which are female-founded as well. We absolutely love getting to know these brands that are so dedicated to creating their collections with clean supply chains and ethical business practices. In this blog, we are interviewing Simonett Pereira, a Miami local who has created the ready-to-wear label known as Simonett.  1. Tell us about yourself. My name is Simonett Pereira and I was born in Caracas, Venezuela and moved to Miami at...

These days it seems like we can never really "getaway". We're so glued to our phones, and the emails ramp up more each day. Next thing you know it's time for bed and you aren't even half way through your to do list. Feeling overwhelmed and anxious is more relevant than ever and it's time to take a breather and get a grip on all of this.   Practicing self-care is so important to maintain some level-headed sanity. I don't think self-care is necessarily a "new" thing, but I've definitely been hearing the word used more lately and it makes me pretty...

In an effort to bring more good news than bad into the atmosphere, we want to highlight all of the ways the Coronavirus has played a positive impact on the environment and what this means to us all. There are several lessons we’ve learned throughout this pandemic, and one of those overarching lessons has been the importance of leading a conscious life.   Climate Change has been headline news for quite some time, and the irreversible affects that humans have imposed on the environment have been highlighted over and over again. While it all still holds true, this pandemic has...