A Guide To Eco-Friendly Self-Care Practice

These days it seems like we can never really "getaway". We're so glued to our phones, and the emails ramp up more each day. Next thing you know it's time for bed and you aren't even half way through your to do list. Feeling overwhelmed and anxious is more relevant than ever and it's time to take a breather and get a grip on all of this.   Practicing self-care is so important to maintain some level-headed sanity. I don't think self-care is necessarily a "new" thing, but I've definitely been hearing the word used more lately and it makes me pretty...

Read more

Coronavirus' positive impact on the environment & what this has taught us

In an effort to bring more good news than bad into the atmosphere, we want to highlight all of the ways the Coronavirus has played a positive impact on the environment and what this means to us all. There are several lessons we’ve learned throughout this pandemic, and one of those overarching lessons has been the importance of leading a conscious life.   Climate Change has been headline news for quite some time, and the irreversible affects that humans have imposed on the environment have been highlighted over and over again. While it all still holds true, this pandemic has...

Read more

The Destructive Truth About Donating Your Clothes

BY LIZ BREUER   It’s Sunday afternoon, you’re bored and your subconscious is advising you to use your time wisely. “Does online shopping qualify as using your time wisely?”, you’re asking yourself as you’re staring at the accumulating items in your virtual shopping cart. Taking a sharp look at your closet, an idea pops into your head: “What if I do a closet cleanout, donate the clothes I no longer wish to keep and then replace those items with an item or two from my online wishlist?” While in theory, the act of donating clothes, hoping they’ll reach an appreciative...

Read more

A Call For Local: Consumer Culture After Covid-19

The Coronavirus has certainly brought on uncertainty. There are lots of questions floating around as to how this global pandemic will span out and affect the global economy. Experts argue that this may likely cause a shift in consumer habits to lean more towards sustainable practices. Now, more than ever, we urge consumers and brands around the world to think local and use our spending power as a tool to uplift the small sustainable businesses that mean most to us.
Read more

Tips on how to see your closet in a new light

Sarah Akiba, founder of AWOM & celebrity stylist, gives us tips on how to see your closet in a new light. As we shuffle through our closets, deciding what to keep and what to toss, Sarah helps us to think consciously and inspire ourselves to see these clothes in a new way. She aims to help you find ways to re-invent or re-purpose clothes in your closet, or send them to donate.
Read more

Normou Interview: Ana Laura Garcia from Canela Concept

Ana Laura Garcia is the founder of Canela Concept based in Panama. We had the opportunity to interview Ana about how she created her brand, and how it truly all works. This interview gives us an inside look into how recycled plastic materials really work. We were incredibly curious to understand how the process works from transforming a water bottle into a reusable "thread" to create her beautiful bags. These bags made by Canela Concept are so durable -- the quality is truly amazing. The bags come in a variety of sizes and colors, making them the perfect go-to accessory for your beach...

Read more