Articles

The BLM Movement has ignited more conversations surrounding Environmental Justice and we want to take the opportunity to spread more awareness on this issue Environmental Justice is where environmentalism and social justice meet. The common ground between our climate and our society can be unveiled when you take a closer look at how marginalized communities are affected by the adverse affects of our environment. In the next few posts, we will highlight what is known as Intersectional Environmentalism and why it is important for every environmentalist to be anti-racist. ⁣ Normou originally began as a mission to create a platform for clothing that was...

We want to highlight the small businesses that are a part of Normou. Each and every brand on our platform is a small and sustainable fashion brand, mostly of which are female-founded as well. We absolutely love getting to know these brands that are so dedicated to creating their collections with clean supply chains and ethical business practices. In this blog, we are interviewing Simonett Pereira, a Miami local who has created the ready-to-wear label known as Simonett.  1. Tell us about yourself. My name is Simonett Pereira and I was born in Caracas, Venezuela and moved to Miami at...

These days it seems like we can never really "getaway". We're so glued to our phones, and the emails ramp up more each day. Next thing you know it's time for bed and you aren't even half way through your to do list. Feeling overwhelmed and anxious is more relevant than ever and it's time to take a breather and get a grip on all of this.   Practicing self-care is so important to maintain some level-headed sanity. I don't think self-care is necessarily a "new" thing, but I've definitely been hearing the word used more lately and it makes me pretty...

In an effort to bring more good news than bad into the atmosphere, we want to highlight all of the ways the Coronavirus has played a positive impact on the environment and what this means to us all. There are several lessons we’ve learned throughout this pandemic, and one of those overarching lessons has been the importance of leading a conscious life.   Climate Change has been headline news for quite some time, and the irreversible affects that humans have imposed on the environment have been highlighted over and over again. While it all still holds true, this pandemic has...

BY LIZ BREUER   It’s Sunday afternoon, you’re bored and your subconscious is advising you to use your time wisely. “Does online shopping qualify as using your time wisely?”, you’re asking yourself as you’re staring at the accumulating items in your virtual shopping cart. Taking a sharp look at your closet, an idea pops into your head: “What if I do a closet cleanout, donate the clothes I no longer wish to keep and then replace those items with an item or two from my online wishlist?” While in theory, the act of donating clothes, hoping they’ll reach an appreciative...

The Coronavirus has certainly brought on uncertainty. There are lots of questions floating around as to how this global pandemic will span out and affect the global economy. Experts argue that this may likely cause a shift in consumer habits to lean more towards sustainable practices. Now, more than ever, we urge consumers and brands around the world to think local and use our spending power as a tool to uplift the small sustainable businesses that mean most to us.