The first & only e-tailer for affordable slow fashion

Normou is your go-to destination for eco-conscious fashion brands, without compromising on style or your bank account. We go beyond fashion's seasonal rules to curate ethical and eclectic fashion brands catered to the women who dare to be different.


Our mission is twofold – first, we aim to address the needs of the global consumer. We want more women like you converting to slow fashion on a global scale by creating a platform that fits your lifestyle.

Second, we aim to be pioneers at an industry-wide level, where the shortcomings of fashion are heard and accounted for. We realize the mistakes of the past in order to build a better tomorrow.

This is why Normou strives to bring awareness and transparency to the forefront to ensure we connect you to the brands who match your values in a structure that avoids dead inventory and helps put a clear end to fast fashion.

Dress Like Your Grandma

Red leather and black satin find their home in Myriam’s closet in Miami, FL. Excitingly she reaches for a delicate black blazer and proudly holds u...

Current Events in Fast Fashion With Reza from Sustain The Mag

WRITTEN BY: Agustina Goldbaum Amid a global pandemic, people look to heal together and connect once again. This longing for positive change has r...

Why every environmentalist should be anti-racist

The BLM Movement has ignited more conversations surrounding Environmental Justice and we want to take the opportunity to spread more awareness on ...